Barista Mtaani Micro Coffee MBA by Kenya Coffee School

 

1. Core Purpose & Mission

The Barista Mtaani Micro Coffee MBA is not a traditional academic MBA. It is a specialized, practical training program designed to merge deep coffee industry knowledge with essential business and entrepreneurship skills.

Its primary mission is to strengthen the entire coffee value chain within Kenya (implied by the use of the Swahili word "Mtaani," meaning "street" or "local community") and to empower the people within it.

2. Target Audience

The program is designed for professionals already working within the coffee industry who want to scale their impact and business acumen. This explicitly includes:

  • Baristas

  • Farmers

  • Roasters

  • Processors

  • Retailers

3. Key Objectives & Value Propositions

The program promises to deliver several specific outcomes for its participants:

  • Bridge a Critical Gap: It aims to connect the art and science of coffee with the hard skills of running a business, which is often a missing link for artisans.

  • Create Local Value: A major focus is on creating businesses that add value within Kenya ("value locally before export"), moving beyond just exporting raw beans. This could mean better local branding, cafes, processed products, etc.

  • Foster Innovation: It encourages innovation in specific, high-growth areas like:

    • Branding: Building strong Kenyan coffee brands.

    • Digital Platforms: Using tech for sales, marketing, or supply chain management.

    • Sustainability: Implementing eco-friendly and socially responsible practices.

    • Coffee Tourism: Developing experiences around coffee farms and culture.

  • Build a Network: It offers access to a recognized global network of coffee professionals, certified by known entities in the Kenyan coffee scene (Kenya Coffee School and Barista Mtaani).

4. Broader Impact Vision

The ambition extends beyond individual success. The program has a strong community and national economic development focus:

  • Empowerment: Turning skilled workers into business owners and leaders ("entrepreneurs, innovators, and leaders").

  • Global Positioning: The specific mention of "Kenyan coffee" shows a goal to elevate the profile and quality of Kenyan coffee on the global specialty stage.

  • Transforming Livelihoods: The ultimate goal is to create more value and better income opportunities at every step of the chain, especially for producers.

In Summary:

This document presents a specialized, practical business program for the East African (primarily Kenyan) coffee industry. It's designed to tackle the common problem of skilled coffee professionals lacking business knowledge, with the ultimate goal of creating more sustainable and profitable local businesses, strengthening the Kenyan coffee brand internationally, and keeping more value within the local economy.

Interested in Our Micro Coffee MBA? Call +254707503647 or +254704375390

Comments

Post a Comment

Popular posts from this blog

Which are the best Barista and Coffee Schools in Kenya?

 Choosing a barista coffee school depends on your personal goals, budget, and learning style. What's "best" for one person might not be for another. Here's a breakdown of some of the prominent barista schools in Nairobi, with a focus on their unique selling points, to help you make an informed decision. ​Key Factors to Consider: ​ SCA Accreditation: The Specialty Coffee Association (SCA) is a globally recognized organization. If you plan to work in a high-end coffee shop, a hotel, or internationally, an SCA-certified course is highly valuable and will give you a competitive edge. ​ Curriculum: Look for schools that offer a comprehensive curriculum, not just a basic course. This should include everything from green coffee to roasting, brewing methods, sensory skills, and even business management. ​ Practical Experience: A great school will have a well-equipped lab with professional-grade machines to give you plenty of hands-on practice. ​ Job Placement: Some ...
Read more

Training and Extension

} Training of farmers on Sustainable Agriculture. } Training of farmers on ecological production, processing and value addition, preservation and marketing of indigenous foods } On-Farm training on kitchen gardens, soil improvements, crop protection etc } Purchase of assorted seeds for planting/ sowing (Indigenous preferable) } HIV/AIDS Education. } Farm visits to monitor progress of the trained farmers. } Training of farmers on efficient water utilization and how to use the bucket /drip irrigation kits. } Organize and conduct field/group level training within the focal area. Purchase of bee-keeping equipments, poultry (local cockerels & eggs) and dairy goats for Upgrading of the local goats for more milk and income and replication of small livestock e.g. rabbits } Provision   of Psycho Social Support (PSS)
Read more